CLOSE
Log in


Offering a Full Line of Quality Screen Printing, Digital Printing, and Flexographic Printing

NEW! Subscribe to our email list and receive exclusive discounts
Stouse's wholesale printed product blog Visit Stouse's Facebook Page Visit Stouse's LinkedIn Page

Art Guidelines


Requirements by Print Method

Screen or Flexo printed items:

All jobs require vector artwork.

  • Raster artwork is only acceptable for
    photographs and similar style artwork.
  • If raster artwork is the only art available
    contact your sales representative for details.

Digital (full color) items

All jobs require vector or raster artwork.

  • Vector artwork is preferred
  • If raster artwork is the only art available
    600dpi is required for best results.

Software and/or File Format
Preferred:
Illustrator (CS4) .ai
InDesign (CS4) .indd
Photoshop (CS4) .psd
(.psd is raster artwork)
Supported:
Freehand (MX & up) .fh8
Corel Draw (11 & up) .cdr
Quark Express (7 & up) .qxd
.tif (if raster is acceptable, see above)
.pdf (fonts must be converted)

Vector Artwork is required
To avoid additional charges and additional time...
    • Artwork must be submitted at actual size of finished product.
    • All fonts must be converted to outlines/paths.
    • All placed/linked images must be embedded or included separately.
    • All images must include the required bleed if necessary.
    • A color copy or jpg indicating cut should be submitted for reference.
    • All spot colors should be specifically identified. Include white if necessary.
    • Cut/Die line should always be clearly indicated with an unused spot color.
Raster Artwork
Raster Art ExampleRaster artwork is an image created of many pixels. This results in artwork that is not editable, scalable, or able to be separated for spot color reproduction.
Common Raster file formats include:
.jpg .bmp .psd .tif .pcx
Vector Artwork
Vector Art ExampleVector artwork is an image created of points and paths. This results in artwork that is editable, scalable, and able to be separated for spot color reproduction.
Common Vector file formats include:
.ai .fh(x) .cdr .indd .qxd
(these formats may also contain raster artwork)

Methods for Submitting Artwork

Preferred: Email and/or Website (contact customer service for details), CD-R/RW

Tips:

1. Include a jpg or PDF for reference
2. Convert all fonts to paths/outlines
3. Include or embed all placed images
4. Submit artwork at actual size
5. Identify all spot colors
6. Allow for bleed if necessary
7. Submit the original file if possible
8. Never flatten/merge the layers of a .psd
9. Indicate the cut/die line clearly
10. Verify art meets all Artwork Guidelines

Cut Margins and Bleeds

Cut Margin: Cut margin is the minimum space required between elements of art and the finished edge of the product. Size and product are the two main factors that determine cut margin.
Note that bleed borders must meet or exceed our minimum cut margin.

Bleed: Bleed is the distance the ink extends past the finished edge of the product before final cutting. Standard minimum bleed is 1/8" (.125"). Raster files must allow for the required bleed when submitted because they are not editable like vector files.

Margin Guide


Fonts/Text

Available Fonts: Adobe Font Folio 9.0 (contact customer service for details)

Minimum Font Sizes:

San Serif in All Caps: Positive: 4 pt. bold / Reverse: 6 pt. bold
Serif in All Caps: Positive: 6-8 pt. bold / Reverse: 10-12 pt. bold

Live Text: Live text is still in a text format in the artwork’s original program and can still be spell checked and corrected. Live text does require the fonts used in order to be displayed and printed correctly.

Converted Text (Outlines/Paths/Curves): Converted Text is vector artwork and as such can no longer be spell checked. However it does not require fonts in order to be displayed or printed correctly.

Common Fonts:

Benguiat Benguiat Benguiat
Benguiat Benguiat Benguiat
Benguiat Benguiat Benguiat Benguiat
Benguiat Benguiat Benguiat Benguiat Benguiat

Alphanumeric Numbering, Variable Data, Barcodes
Available in Black only. May require an Excel Spreadsheet.

Alphanumeric Numbering: Black numbering is available with letters for use as prefixes and suffixes. Example: "A123", "123 RED LOT "
Alphanumeric Example

Variable Data: Variable data is available for things such as phone numbers and locations.
Submit an Excel spreadsheet containing the data.
Variable Data Example

Barcoding: Barcodes are available as constant, variable, or consecutive, in either Code 128 or Code 39. Barcodes with variable numbers will require an Excel Spreadsheet.
Barcoding Example


Pro-Cut Guidelines

  • All Text must be at least .25 inches tall.
  • The space between characters and elements must be at least .045 inches.
  • Main strokes, line weights or art elements should be a minimum of .0625 inches.
  • Pro-cuts should be measured according to the active material area being used.
  • An additional carrier for the material will be applied automatically for the process.
Example of Pro-Cut Picks
Picks are the areas of the letters or graphics that must be pulled out after cutting. Additional costs are applied to orders over 14 picks per decal.
Proofs are frequently required for this product.


Contrasting Colors

When selecting colors for use in a layout remember that Visibility is key. Often color combinations can hinder visibility due to a lack of contrast. Below are some examples of low contrast color combinations and our recommendations for better visibility.

Low contrast, low visibility, and decreased legibility...
Black and
22 Ultra Blue
Visibility Guide
Black and
52 Dark Green
Visibility Guide
10 Primrose Yellow on White
Visibility Guide
41 Sky Blue
on White
Visibility Guide
19 Fire Red and 39 Emerald Green
Visibility Guide
21 Peacock Blue and
39 Emerald Green
Visibility Guide
Higher contrast, higher visibility, and improved legibility...
Change to 21 Peacock Blue
Visibility Guide
Change to 39 Emerald Green
Visibility Guide
Change to 12 Medium Yellow
Visibility Guide
Change to 42 Light Blue
Visibility Guide
Add a Black outline
Visibility Guide
Add a White outline
Visibility Guide